How To Do A Technical Website SEO Audit In 2020

 

SEO is essential for businesses that want to ensure their search engine visibility and enhance their digital presence. Moreover, it is one of the most sought after factors that can help you in developing search visibility. 

Of the three, the technical search engine optimization is most frequently overlooked, most likely because mastering it is the trickiest. However, now that we marketers are competing in search results, we cannot afford to shy away from the challenges of technological search engine optimization, or developing a site that is crawlable, fast, and stable. It has never been more necessary to ensure that your site performs well and ranks well in search engines.

Here are the few steps that can help you in ensuring that the technical search engine optimization of your website is sound. Let’s begin!

Aspects Of Technical Search Engine Optimization Audit

Ensure the crawl ability of your website

If search engines can't crawl and index web pages, there's no use writing pages of great content. So start by checking your file with robots.txt. This file is the first calling point for any web-crawling program when it gets to your site. 

Your robots.txt file outlines which parts of your website should be crawled which parts should be avoided.  It does so by "allowing" or "dismissing" other user agents' behavior. The file robots.txt is open to the public and can be found by adding /robots.txt to any root domain end.

Ensure the website is indexable

Now we've been studying if Googlebot can crawl our website, we need to understand how we're indexing the pages on our site. There's a lot of ways to do that. Diving back into the coverage report on the Google Search Console, we can look at the status of each website page. 

You can also use the URL-inspection tool to analyze specific URLs. If there has been a decrease in traffic to one of your main sites, you may want to test a new page that you have added and is indexed or troubleshoot the URL. A Digital Marketing Service provider can take care of the indexing issues flawlessly.

Analyze your sitemap

Now we've been researching whether Googlebot can crawl our website, so we need to understand how we're indexing our website sites. There are a great many ways to do that. Diving back into the Google Search Console coverage chart, we can look at the status of each page on the website. 

The URL-inspection tool can also be used for evaluating different URLs. If traffic to one of your main pages has decreased, you may want to check a new page you've added and it's indexed or troubleshoot the URL. If you're using the Yoast search engine optimization plugin, it will generate an XML sitemap for you.

Develop mobile-friendly sites

Google revealed last year that it would carry out mobile-first indexing. This meant they would be using the web version of the website instead of using the desktop versions for rating and indexing. 

This is all part of keeping up with how users engage with online content. 52 percent of global internet traffic now comes from mobile devices, so making sure the website is mobile-friendly is more relevant than ever. Use your phone and search the web, finding any errors along your web 's main conversion paths. 

Check that all contact forms, phone numbers, and key service pages are working properly. If you are at your desktop, you can just right click and inspect the page. A Digital Marketing Service provider can custom build mobile-friendly pages for your business.

Ensure optimal page speed

Page speed is a factor in rankings now. The name of the game for Google in 2019 is to have a site that is quick, responsive, and user-friendly. With specialized software,  you can easily determine the pace of your webpage. 

I'm going to cover some of the major ones here, with some tips. Google PageSpeed Insights is another Google Powerful and Free resource. It gives you a "Fast," "Average" or "Slow" score on both your mobile and desktop, and it includes recommendations to improve page speed. 

Check your website and core pages and see where your website is coming short and what you can do and increase the pace of your site. You can use a Digital Marketing Service to develop webpages that are quick to load and bolster your search rankings.