8 Benefits Of Mobile App Development For Business

Mobile applications have become a necessity for business today. The mobile app gets more business benefits. Almost every business has a mobile app - be it e-commerce, mobile wallet or grocery shopping. Most consumers are on mobile devices right now, so marketers make sense of it. Research shows that 81% of mobile users are mainly looking for any product or service on the Internet, and 26% are searching for apps related to that particular product. Although companies have previously thought that functioning on social networks is functional, this is not enough at the moment.

Creating the program has become a simple process now with many developers and application builders. Although using one of the simple Do-It-Yourself designers may not be tempting, it is unwise to do so. It is always better to consult with experts and leave them to the design and development of your mobile application. This way you are sure of a quality that is better than saving a few bucks, but getting a non-functional supplement instead.

Before proceeding with advantages of having mobile app for business, it’s better to look on the features which mobile app have.

Features which mobile apps have over websites

l Push Notifications

l Barcode/ QR Code Scanning

l Google Maps/ GPS Tracking

l Payment Gateway Integrations

l Social Media Integration

Importance of mobile apps in the modern business environment

Following are some of the benefits of developing a mobile app for your business –

1. Available to your clients 24 X 7:

Through the mobile app, your business can easily access its customers just by clicking on the icon. Whether you are in the business of food delivery, taxi service or online grocery delivery, your users can easily track your services by simply pressing one button. With GPS / Google Maps, users can easily track where the delivery person is.

Imagine you only have to book Uber through a website and there would be no mobile apps. To know the location of your driver, you need to keep your laptop or desktop open. Even you will have to copy your driver number through the website on your phone and then you will have to make a call.

How difficult it would be! Thank god, we have mobile apps.

So imagine how your business services can easily reach to your customers. How easier your business operations would be with the help of mobile app.

2. Customer Engagement

Most companies focus on the flow of information from business to consumer but the reverse communication is equally important for marketing. Companies need to make themselves be reachable to customers who in turn need to be able to reach the companies. An unreachable company risks losing a host of potential customers. A mobile app helps in this regard. It is an easily available platform that customers can turn to voice concerns and complaints or post questions and orders. Even they can easily give their Ratings & Reviews to their products/services. This helps make customer engagement great through a relatively simple platform. Ensure that the processes in the app are smooth and simple as customers abhor complicated procedures.

3. Provides Value to your customers

One of the things your app needs to do is provide some value to the customer so that they are committed to using your app. This can be done by creating a loyalty program within the app. The more your customers interact with your brand or your application, the more attractive offers they receive. Business can easily share loyalty points, bonuses, promotion discounts with customers through push notifications.

Starbucks uses a method wherein they offer exclusive rewards to app users which thus motivates to visit the store and buy more coffee.  They also allow customers to pay directly from the app and redeem their rewards points. Now a days, many payment gateways supports mobile app integration. Such innovative app ideas can help enhance your brand by providing additional value to customers.

Even now a days, many e-commerce apps like amazon are sending new offers and promo codes through push notifications. Any by just one single tap user can access those offers instantly doesn’t matter where the user is. It’s one of the biggest advantages of mobile app for business! One of the best  SDK for push notification is OneSignal.

4. What mobile app does, website can’t

Most companies have a website, but they don't see the point in the mobile app. However, what they need to know is that the app always adds apps to their website. Another great feature of the mobile app is bar code scanning. If someone has e-commerce, they cannot scan the barcode through the website. To scan them, they need external equipment, just like in a mobile application, their users can scan it with just one touch, which saves costs on external equipment and its maintenance.

Not even barcode, QR codes are also trending and helps in growing their business. Nowadays gym owners, restaurant owners etc ask their clients to scan their QR code and get attractive offers, discount & cashback which help their business to attract more clients.

5. Brand Recognition

One of the biggest benefits of mobile app development is that it allows you to see and communicate more with your brand. Instead of investing in expensive ads and commercials, developing an app can offer similar benefits. The app is also customizable, giving the developer the ability to customize features based on what users want. This helps to create better brand awareness. Users can also share the link to download the program using referral codes, which provides greater visibility.

6. Helps in Direct Marketing

Mobile applications are extremely useful for engaging with customers and communicating information such as pricing, offers, features, discounts and more. The biggest advantage of an app is that it provides you with a direct channel to your consumer base that helps you in direct marketing. It will also help you determine information about your customers, such as their demographics, geographical locations, and behaviour based on in-app usage. This makes it clear what strategies can affect your customer base.

7. Helps Differentiate

Apps are still not very common for everyone in the market, but the importance of this cannot be emphasized enough. It is important for you to board this train before your competitors become aware of its importance. The app can help you grow your business in many ways and help you stand out from your competitors. Mobile apps are dynamic, customized and user-friendly, helping you distinguish you from the crowd.

8. Builds Customer Loyalty

All of the above points work to increase customer loyalty in one way or another. As a brand and value proposition, you are constantly motivating them to reach out to you again and again. Now, when the time is right, the customer is likely to choose an app he or she knows and trusts from one of their other competitors. The final step is when the customer becomes a brand advocate, recommending the app to others and influencing their downloads.

Conclusion –

There is no doubt that mobile applications are the future and there are many benefits of mobile applications in the business. Mobile app marketing is a whole new arena that has opened up to see the potential for consumers to embrace mobile devices. The company must ensure that they invest the time and effort into developing a good application. We have seen that the benefits of the program are enormous for the company and in fact go a long way in positioning the company as a strong competitor both in the market and in the mind of the people.

Having a website is the first step, but an equally important program. Companies need to promote their app to attract new customers and convince them to download the app. The application can then be used to create customer engagement, giving value to the customer, thereby ensuring loyalty. The mobile application is very similar to the first image of your company, so you need to invest in its development, production and marketing.

After reading this blog, if you are planning to develop an app for your business then feel free to contact us. We are a one-stop solution of mobile app development.